Words by Olivia
I wasn’t as lucky as Trisha—I didn’t always know what I was going to do in life and there was a lot of beating around the bush before I got to realise what I really liked doing.
Growing up, I’ve always liked being creative and crafty (thanks to Art Attack) but I never really had a strong passion for anything too specific. I knew however, that I had a natural inclination towards doing creative things. Naturally, when I had to pick a major in school, I chose Graphic Design.
However, when school started and projects came my way, I had a slight gut feeling that maybe this wasn’t really it. It was frustrating but I told myself that maybe my passion will grow if I stuck with it the whole way. Well, it didn’t really work that way—3 whole years and an internship at an advertising agency later, I finally realized that it was time to try something new—something else.
Upon graduation, instead of taking a break, I was on a mission to figure out what I was good at and passionate about. That led me to joining a creative agency in hope of trying out different things all at once. I landed in a communications and content agency of which I worked on a lot of storytelling for brands through campaigns, production, events & PR work. During my time there, I had the pleasure of working and speaking with many founders from different industries. Despite coming from different walks of lives, there was one thing in common with all of them—the passion that they had. While I was constantly busy, I was also constantly getting inspired. I admired how each and every founder I met along the way shared about their work and experiences so passionately and with so much pride. And then I started hoping, wishing and dreaming a little bigger. You see, there was always a thought at the back of my mind, that I hoped to own something of my own one day and with anything I owned, I wanted to ensure that it was making a positive impact—to people all around, to the environment. Whatever that was, it needed a purpose, it needed a goal.
However, with agency life, I couldnt escape the the infamous long work hours and burnouts inevitably came my way. I felt uninspired and very very tired. Perhaps I was manifesting it at the back of my mind, but it was then that a close friend of mine reached out for me to join her in e-commerce.
A few years later, I knew that this was it.
I've always loved the idea of being able to grow a brand and the whole works of it. More than just a sustainable activewear store, I'd love for Wild About to grow into being a platform that educates and tell stories. I hope that Wild About inspires and empowers people to find their purpose and what they're truly passionate and inspired about.