Inspired by Kintsugi, the concept of repairing broken ceramics with gold-dusted lacquer, we created our very first collection using discarded plastic waste. At Wild About, we give trash a new lease of life by transforming them into pieces that are functional, stronger and beautiful.
But, Why does it matter?
Today, about 69% of clothes are made up of synthetic plastic fibres. The raw material for these synthetic fibers is fossil fuels creating significant environmental damage in terms of emissions and waste. Textile production consumes 1.35% of global oil production, more oil than Spain uses in a year, and significantly contributes to the fashion industry’s huge climate footprint. An MIT study found that the average polyester shirt produces 5.5kg of CO2, 20 percent more than its cotton equivalent, and the same emissions as driving 13 miles in a passenger car. That’s insane!
At Wild About, we work with Carvico, a fabric supplier from Italy offering a selection of high-end recycled fabrics made of ECONYL yarn. Our material is regenerated from Nylon waste like fishing nets, fabric scraps, carpet flooring from landfills and oceans which is rescued, sorted, cleaned and ultimately regenerated into textile yarn used in our activewear.
How does it work?
First Step: waste is salvaged from landfills and oceans all over the world, then sorted and cleaned to recover as much nylon as possible.
Second Step: Through a complex chemical-physical regeneration process, the nylon waste is recycled right back to its original purity.
Third Step: The nylon is then processed into textile yarn.
The impact of using regenerated nylon vs raw materials
With every 10,000 tons of ECONYL raw material used 70,000 barrels of crude oil are saved and 57,100 tons of CO2 emissions are avoided. It reduces the global warming impact of nylon by up to 80% compared with the material from oil.
While we know that just using recycled materials doesn’t disregard the micro-plastic pollution associated with the fashion industry, we believe it's a step in the right direction to remove plastic from nature and put it back into the economy.
Turning a broken system into a beautifully circular one.
Our wildest dream is to be able to completely account for the disposal of our items, where customers can return their items to us and we recycle them back into beautiful brand new products for our community. A beautifully circular, closed looped system is what we work towards. And with your support, we hope to get there very soon!